Services & pricing
Three fixed-price engagements. All prices are AUD, ex-GST. No hourly billing, no scope creep — what's listed is what's delivered.
GEO Audit + Optimisation Sprint
Find out how you show up when buyers ask AI instead of Google.
A fixed-scope audit and first pass at optimisation for how your firm appears in ChatGPT, Perplexity, and Google AI Overviews.
Deliverables
- Full audit of your current presence in ChatGPT, Perplexity, and Google AI Overviews
- Competitive benchmark against 3–5 named competitors
- On-page technical optimisations: schema markup, entity coverage, heading structure
- 3 pillar articles written and structured for AI citation
- Written report with prioritised findings and a 90-day action plan
- 60-minute strategy call to walk through the report
Website + Foundation SEO
A fast, correct website with the technical SEO built in from day one.
A 5–8 page website built in Astro or Next.js, with technical SEO and initial content shipped before handover.
Deliverables
- 5–8 page website built in Astro or Next.js — static-first, fast by default
- Technical SEO: sitemap, robots.txt, schema markup, canonical tags, Core Web Vitals passing
- 3 initial pillar articles targeting your highest-intent keywords
- Analytics and Search Console wired up and verified
- Handover training session so your team can publish and edit content directly
- 30 days of post-launch support for fixes
Growth Retainer
Ongoing content, technical SEO, and GEO work — run like an engineering sprint.
A monthly retainer covering content production, technical SEO maintenance, and GEO reporting for firms that want compounding results.
Deliverables
- 4 articles per month, each structured for both search and AI citation
- Monthly technical SEO review: crawl errors, Core Web Vitals, indexation, internal linking
- Quarterly GEO report: citation tracking across ChatGPT, Perplexity, and Google AI Overviews
- Monthly 30-minute strategy call
- Ongoing support for on-site changes related to content and SEO
- Direct access — no account manager layer, you work with the engineer doing the work
Frequently asked questions
What if we already have an in-house marketer?
PayloadFoundry works alongside in-house marketers on specialised work they don't have time for or expertise in — GEO, technical SEO, and pillar content. Many clients keep their in-house person focused on sales enablement and events while PayloadFoundry handles organic search and AI visibility.
What if we're too small (under 5 employees)?
PayloadFoundry's fixed-price packages are built for lean teams. If you're under 5 people, the GEO Audit + Optimisation Sprint is usually the right starting point — it's scoped for founders who need results without hiring a marketing team.
How do you measure success?
Every engagement starts with a baseline: current rankings, AI citation presence, organic traffic, and conversion paths. Reports show the delta against that baseline — ranking position changes, new citations in ChatGPT and Perplexity, traffic growth, and qualified leads. No engagement is measured on impressions or brand awareness alone.
What industries don't you serve?
PayloadFoundry works exclusively with cybersecurity firms, MSSPs, MSPs, and technical services companies. Outside that scope — e-commerce, consumer apps, hospitality, and general B2B SaaS — PayloadFoundry will refer you elsewhere rather than take the engagement.
What's your typical timeline to first results?
For GEO and technical SEO fixes, expect measurable movement in AI citations and indexation within 4–6 weeks. For competitive keyword rankings, 3–4 months is realistic. Anyone promising first-page rankings inside 30 days is not being straight with you.
Do you require long-term contracts?
The GEO Audit and Website + Foundation SEO packages are one-off, fixed-scope engagements with no ongoing commitment. The Growth Retainer has a 3-month minimum because content and technical SEO compound — shorter than that and there isn't enough data to show real movement.
Ready to grow?
Book a 30-minute discovery call. No pitch deck, no account manager — you talk directly to the engineer doing the work.