Services & pricing

A GEO baseline measures, with 3 runs per engine, how ChatGPT, Perplexity, Claude and Gemini describe your firm and your top five competitors to buyers researching your category. It identifies the structural changes needed to move from invisible to consistently cited. It is not an SEO audit with a new hat - the extraction patterns AI engines use are different, so the fixes are different.

PayloadFoundry's GEO Baseline Sprint is AUD $3,900 ex-GST, delivered in two weeks. This is a fixed price for a fixed scope: a 30-prompt baseline across four AI engines with three runs each, a competitive benchmark against five named competitors, an entity and knowledge-graph audit, schema deployment on up to ten pages, three pillar articles, a written report, and two strategy calls. There are no upsells inside the engagement.

A baseline measurement across the four major AI engines on 30 real buyer prompts with three runs per engine, a named competitive benchmark against five competitors on the same prompts, an entity audit across Wikipedia / Wikidata / Crunchbase / LinkedIn / Google Business Profile, schema and on-page fixes deployed on up to 10 existing pages, three pillar articles written and published, a prioritised 90-day action plan, a 60-minute strategy call, and a 30-minute follow-up call two weeks later.

Two weeks from engagement start. Week one is measurement - running the 30-prompt baseline across four AI engines with three runs each, auditing the entity surfaces, and mapping competitors. Week two is delivery - writing the three pillar articles, implementing on-page schema fixes, and delivering the final report with its 90-day action plan. A 60-minute strategy call closes the engagement, followed by a 30-minute follow-up two weeks later.

Yes. A site can rank in Google's top three and still be invisible to Perplexity and ChatGPT because AI engines extract passages differently to how Google ranks pages. GrackerAI's 2026 benchmark found 73% of cybersecurity vendors receive zero ChatGPT citations for their category queries. SEO ranking does not predict AI citation.

The baseline identifies why you are not currently cited and prescribes the structural changes required. Actual citation appears four to twelve weeks after the fixes are live, as engines re-crawl and re-embed your content. The baseline deliverable is the plan and the first round of fixes; citation is the compounding result of executing them.

Cybersecurity firms, MSSPs, MSPs and technical services firms with 5 to 100 employees in Australia whose buyers include CIOs, CISOs, and technical decision-makers using AI tools for vendor research. It is best for firms whose founders suspect they should be visible in AI answers and are not, but do not know what specifically to fix.

An SEO audit measures how you rank in blue-link search results (Google, Bing). A GEO baseline measures how you are cited in generative answers (ChatGPT, Perplexity, Claude and Gemini). The two systems are separately controlled, so a healthy SEO position can coexist with total AI invisibility, and vice versa.

PayloadFoundry's Growth Retainer runs across three tiers: Signal at AUD $5,500 per month (entry, 2 articles and monthly Radar), Beacon at AUD $9,500 per month (default, 4 articles and weekly Radar with competitor tracking), and Flare at AUD $15,500 per month (maximum, includes founder ghostwriting and full technical ownership). All prices are ex-GST, three-month minimum, then month-to-month with 30 days notice.

Most firms start on Beacon - weekly Radar with named competitor tracking and 4 articles per month hits the right balance of signal and output for a 20-80 staff cyber firm. Signal is the right fit if you already have a strong content engine and only need the GEO citation work plus technical SEO maintenance. Flare is for firms where the founder wants ghostwritten thought leadership on top of everything else.

Depends on tier. All tiers include direct access to the engineer doing the work, a monthly technical SEO review, Radar citation tracking across four AI engines, and reporting tied to rankings, citations, and pipeline - not vanity metrics. Signal gets 2 articles and monthly Radar; Beacon gets 4 articles and weekly Radar with 5 competitors; Flare adds founder ghostwriting, custom prompt packs, up to 10 competitors, and quarterly in-person sessions in Sydney.

Three months. SEO and GEO compound over quarters, not weeks - a shorter engagement produces measurement, not results. After the initial three months, engagements continue month-to-month with 30 days written notice. Most retainers extend past twelve months because the compounding effect strengthens over time rather than plateauing.

Months one to three: technical foundation, initial content, baseline established. Months four to six: first material ranking movement and first AI citations. Months seven to twelve: compounding citation frequency, top-three rankings on target keywords, inbound discovery calls from AI-referred traffic. Progress is a moving trend line month over month, not a step-change.

Yes. After the initial three-month minimum, you can pause or cancel with 30 days written notice. Every retainer includes one free one-month pause per year, no fee. Pausing preserves published content and rankings, which continue to compound while paused. Cancelling terminates ongoing work. There are no cancellation fees and no lock-in beyond the initial term.

Content is drafted by PayloadFoundry (founder-authored, engineer voice) and edited by a native Australian English editor for register and flow. Every article is fact-checked against primary sources and cited. Bylines are yours or PayloadFoundry's, based on preference. Ghostwritten founder thought-leadership content is included at the Flare tier and available as an add-on at Beacon.

Growth Retainer is organic-focused: SEO, GEO, content, and LinkedIn distribution. Paid ads are a separate scope and are not covered. If paid ads are needed, PayloadFoundry can recommend specialist Australian agencies and coordinate on landing pages, but does not manage paid campaigns directly. The boundary is by design - organic and paid reward different disciplines.

An in-house marketing hire at $110-150k salary plus superannuation, tools, and workspace costs approximately $170k fully loaded per year - one person with one skillset and hiring risk. Beacon at $114k annual is a specialist operator (founder plus editor plus the Radar tool plus production tooling) with published deliverables from month one, no hiring risk, and a measurement moat no in-house hire can replicate alone.